Urban mobility is all over the world, which has led to the emergence of digital mobility platforms. From New York to Jakarta, millions of people are dependent on ride-hailing platforms for safe, cheap, and hassle-free travel. Vietnam, with its crowded roads, motorbike culture, and technologically advanced residents, is no different. Actually, Vietnam is one of Southeast Asia’s most vibrant ride-hailing markets. And that creates a gigantic opportunity for startup entrepreneurs like you.
In case you have been considering launching a Ride-Hailing App in Vietnam, this time might be ideal. Increasingly, smartphone usage and a young population along with the growing preference for digital services make Vietnam a perfect place for mobility startups. To understand the competitive landscape and the future possibilities, we need to observe the most successful ride-hailing apps operating in the market, one by one.
Factors Indicating That Vietnam Is Ready for Ride-Hailing Disruption?
Vietnam’s transport network includes energetic and eclectic motorbike taxis, buses, taxis, trains, and so forth. Mobile technology is booming, and with that, humans, particularly expats and city dwellers, now prefer to book a ride via apps. They want convenience, safety, transparency, and on-demand mobility. That is where digital ride-hailing apps take center stage.
But here’s the catch: even with big players, the market is still underserved. There’s still space for innovation in local language support, improved driver incentives, loyalty programs, corporate travel, environmentally friendly ride options, and integrated delivery services. Your app might be next on the list.
Take a look at the top 7 ride-hailing apps in Vietnam and get inspiration to create something better and profitable.
1. Grab: The Unchallenged Market Leader
Grab is a Ride-Hailing App in Vietnam. When visitors arrive in Ho Chi Minh City or Hanoi, locals don’t tell them to “Book a cab”; they tell them to “Grab it.” That’s the brand strength Grab has.
Initially a ride-hailing platform, Grab has now expanded into a super services app for food delivery, payments, courier services, and more. For people, the experience is seamless and multilingual.
Why It Works:
- Broad coverage in cities
- Multiple services (bike, car, delivery, food)
- Secure payments and multiple language support
Takeaway for Entrepreneurs: Grab’s success lies in being more than just a taxi app. If you’re planning a Ride-Hailing App in Vietnam, think ecosystem, not just rides.
2. Gojek: The Strong Number Two
Rebranded from GoViet in 2020, Gojek is Indonesia’s Southeast Asian giant that stormed Vietnam with ambitions. It offers motorbike rides, food delivery, and courier services all wrapped in a sleek, English-language-friendly interface.
Tourists love it. Locals love it. And expats use it when Grab fares skyrocket.
Highlights:
- 170+ million users in Asia
- Cash and foreign card payments
- Strong brand recall
Entrepreneur Insight: Although a late entrant, Gojek nibbled at the pie through a focus on value and price. New apps offering niche services like female-only rides or green bikes will certainly have a place.
3. Be: Vietnam’s Homegrown Challenger
Founded in 2018, Be is Vietnam’s homegrown champion, challenging global giants. Familiar for offering cheap motorbike rides, it became a favorite among regular commuters. Though car availability and English support will still be behind Grab, Be has gained credibility by connecting with Vietnamese riders. What Sets Be Apart:
- Competitive prices, particularly for bikes
- Easy loyalty rewards
- Partnerships with local drivers
Be demonstrates that local knowledge trumps big budgets. A Ride-Hailing App in Vietnam which is supportive of the local culture, language, and payment practices can get loyal users.
4. Vinasun Taxi App: Tradition Meets Technology
Vinasun is not a technology startup; it’s Vietnam’s oldest taxi firm. Rather than being left behind, though, it caught up. Through the Vinasun Taxi App, customers can now book regular taxis easily on mobile. Not many advanced features in the app:
- Real-time fare meter syncing
- 4-seater and 7-seater car choice
- Distance and price transparency
Why Customers Trust It: Safety, reliability, and well-trained drivers. To many, particularly older locals, a regulated taxi firm seems safer than independent drivers.
There’s room to combine old taxi systems with digital platforms, including fixed rates, driver ratings, and subscription models.
5. G7 Taxi: Timeless Taxis, Contemporary App
G7 Taxi is an alliance of large taxi firms in Hanoi and the surrounding areas. They joined the app revolution to take on Grab and Gojek by providing reasonable rates with no surge pricing during high-demand times. Why people enjoy it:
- Licensed drivers only
- Government-regulated open pricing
- Availability of wide vehicles
What Entrepreneurs Can Learn: Vietnamese customers don’t seek the lowest price they seek consistency. You can create a platform with a promise of no surge fee or premium customer service, and win hearts.
6. FastGo: The Flexible Contender
FastGo can’t headline the news, but it has found a niche with functional features. It provides two kinds of services: FastCar (fixed rates) and FastTaxi (metered taxi with affiliate companies). Benefits users enjoy:
- Real-time trip tracking
- Multiple payment gateways
- Complete control over route
Strategic Insight: FastGo demonstrates that customization, such as allowing users to select vehicle types or routes, can make a ride-hailing business stand out. Entrepreneurs can cater to premium or corporate business travel with these features.
7. Mai Linh Taxi App: A Classic Throughout the Country
Mai Linh, another classic taxi brand going digital, is popular throughout the cities and towns across the country. Famous for its green taxis, Mai Linh has also introduced app-based bookings, hotline assistance, and several payment options.
Key Features:
- Available in urban and rural areas
- Competitively priced
- Track ride in real-time and customer service
Insight: Vietnam still has under-penetrated areas where international apps do not work. A ride-hailing venture going after Tier 2 and Tier 3 cities may be a regional powerhouse.
The Untapped Potential: Why Launch a Ride-Hailing App in Vietnam?
If you’ve reached this far, here’s what’s certain Vietnam’s ride-hailing market is alive, but not overcrowded. There’s an opportunity for niche-oriented, value-oriented platforms.
Market Gaps Waiting for Innovation:
- Language-first apps for expats or foreigners
- Eco-friendly rides with electric scooters or EV cars
- Subscription rides for daily office commuters
- Women-only rides for safety assurance
- Integrated delivery + transport services
- Consumer Trends in Your Favor
- 70% of the population of Vietnam is below 35
- Mobile payments and e-wallets are on fire
- Urbanization is fueling daily ride demand
This is the ideal ecosystem for you to create the next Grab or Gojek.
Launching Your Ride-Hailing App:
To establish a money-making ride-hailing platform, it is not enough to just have a mobile application. Rather, the following items are needed:
- A powerful administrator dashboard
- Live integration of GPS and navigation
- A secure payment gateway
- A driver incentive system
- User ratings and reviews
- Various taxi options
As a mobile application development company, our firm focuses on creating white-label, customizable ride-hailing apps for the Vietnamese market that are ready for launch in weeks instead of years. Native language support, driver management, multi-city scalability, and in-app wallet feature are among the key attributes that make an entrepreneur’s idea a successful mobility brand.
Conclusion
Vietnam’s streets are filled with potential. With Grab, Gojek, Be, and more leading the way, new entrants with new ideas can definitely follow and succeed.
It’s not a question of waiting for the market to ripen, but it is ripening right now.
It’s your turn. Create a Ride-Hailing App in Vietnam that locals adore, expats rely on, and investors support.
Ready to embark on your adventure? Let’s create your ride-hailing empire in Vietnam today!